For Immediate Release
Casa Vinicola Zonin to Pursue Sustainable Development through Magis Project
Casa Vinicola Zonin USA
630 Peter Jefferson Pkwy, Suite 110
Charlottesville, VA 22911
PR & Marketing Division
Charlottesville, Virginia, November 28, 2011 – – Casa Vinicola Zonin announces its ongoing dedication to the MAGIS project and the use of sustainable development techniques.
Casa Vinicola Zonin, together with other eight partners – among which are UIV (The Italian Wine Union), Assoenologi (The Association of Italian Enology), the Universities of Turin, Florence, Bari and Milan – will represent the core of this project.
Magis is an innovative viticulture project aiming to improve and modernize vineyard management in Italy. Its mission is to create well defined sustainable practices based on environmental and enological issues in order to produce healthy and high quality grapes. One of the leading motivations is that of making wine in a more sensible way through integrity in the agricultural performance.
This project will be applied to each Casa Vinicola Zonin estate through various initiatives: giving priority to the use of natural regulation mechanisms, improving air quality through CO2 fixation, preserving soil fertility, and increasing biodiversity (represented by native species).
“We decided to turn into sustainable development because it ‘satisfies today’s needs, without compromising those that next generations will have in the future’ (Brundtland, 1987)”, said Gianni Zonin, President of Casa Vinicola Zonin.
Through the use of state of the art technology and by leveraging the myriad of skills, which the above-mentioned entities offer, Casa Vinicola Zonin and Magis are working towards more sustainable future. Casa Vinicola Zonin was the only Italian winery present during the “Wineries for Climate Protection Conference 2011”.
Casa Vinicola Zonin, Italy’s largest privately held wine company, is one of the most popular imported brands in the United States. The company owns 11 wine estates and is present in more than 109 countries.
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