From: Casa Vinicola Zonin USA Marketing & PR Division
8101 Biscayne Blvd, Suite 705 Miami, FL 33138
For Immediate Release
Contact: Jelena Meisel
Marketing & PR Manager
(305) 456-7196 firstname.lastname@example.org
Casa Vinicola Zonin USA Partners with Major Retailers Nationwide to Support Breast Cancer Awareness Month
For every bottle of Zonin Rosé sold in the US, Casa Vinicola Zonin USA will donate $1 towards Breast cancer research
Miami, Florida (August 21, 2014)- Casa Vinicola Zonin USA, a business unit of Casa Vinicola Zonin S.p.A, Italy’s largest privately owned wine company, announces a third year of fundraising efforts to support Breast Cancer Awareness Month. Beginning in September, in partnership with major retailers nationwide, for every bottle of Zonin Rosé sold in the United States, $1 will go towards breast cancer research.
Since 2012, Casa Vinicola Zonin USA has donated close to 200K; proceeds go to the American Cancer Society (ACS). Every sale helps fund program services, research, public health education, treatment, and screenings to come one step closer to finding a cure. Being a family business, Casa Vinicola Zonin understands the importance in contributing to raise awareness and will continue its efforts. This campaign is about making a difference and caring about a cause that matters.
“I lost my mother after a four year battle with breast cancer so this is a promise from a son to his mother and father to do something to help cure breast cancer. A promise made a promise kept.” Said Steve Howard, Zonin USA’s National Sales Director. “This cause is close to our hearts as Zonin, a family and an employer. It is important that we do our part and support Breast Cancer Awareness Month.”
Zonin Rosé, part of the Zonin sparkling wines category, is a blend of white and red grapes, including the Nerello Mascalese grape varietal.
“Light pink color, dry, pleasant, intense and fruity, and evoking scents on wisteria flowers and Rennet apples. The palate is refreshing and delightfully well balanced with soft floral notes and a hint of almonds. —Excellent as an aperitif and an ideal accompaniment to hors d’oeuvres, risotto, or grilled fish.”
In addition to donations of every bottle of Zonin Rosé sold, Zonin USA will take part in a myriad of special events throughout October that supports breast cancer awareness, including: ‘Send Me On Vacation’ (www.sendmeonvacation.org) in NYC, DC, and LA, and ‘Think Pink’ in Denver, CO. In an effort to raise awareness and bring significance to this campaign, Zonin USA’s social media outlets will “turn” pink during the month of October (#zoningoespink #zoninrose, #drinkpink). For an up-
to-date schedule of activities visit www.zoninusa.com events page or visit us on Facebook at facebook.com/zoninusa.com.
About Casa Vinicola Zonin USA
Casa Vinicola Zonin Italy wholly owns Casa Vinicola Zonin USA in addition to Casa Vinicola Zonin UK, Canada, China and Germany; exporting to more than 100+ countries. A company with nine vineyards located in the seven most
prestigious wine growing areas in Italy. The flagship winery, Castello D’Albola located in Tuscany’s Chianti Classico District, Rocca di Montemassi located in Maremma, Tuscany, Principi di Butera located in Sicily, Tenuta Ca’Bolani located in Friuli, Castello del Poggio located in Piedmont/Asti, Tenuta il Bosco located in Lombardy, Podere il Giangio located in Veneto, Abbazia Monte Oliveto located in Tuscany and Masseria Altemura located in Puglia. Each winery is dedicated to its own traditional wines and style. http://www.zoninusa.com