Casa Vinicola Zonin USA, sets the record straight on the “Moscato Phenomenon”

24/05/2012

From: Casa Vinicola Zonin USA                         Contact: Elisa Bulgheroni

Marketing & PR Division                                   (305) 877 – 7422

8101 Biscayne Blvd, Suite 705                          pr@zoninusa.com

Miami, FL 33138

For Immediate Release 

Miami, Florida (March 16, 2012) – Casa Vinicola Zonin USA, sets the record straight on the “Moscato Phenomenon” explaining how Moscato Castello del Poggio – one of its signature products – is what launched the “Moscato Phenomenon” in the United States.

The “Moscato Phenomenon” began in March 2008, with a new partnership between America’s #1 Italian Restaurant Chain and Casa Vinicola Zonin USA. Shortly after the launch of Castello del Poggio Moscato IGT, the growth was startling and dramatic. Last year, Moscato Castello del Poggio was number one selling adult beverage in that chain and also number one searched-for wine on Snooth.com.

With a strong presence in all 50 states, Moscato Castello del Poggio gained immediate national attention and recognition. This “Moscato Madness” spread all over the Internet on blogs, web pages and famous rappers/artists/performers wrote songs about Moscato.

“We at Casa Vinicola Zonin USA are very proud of our ability to create a trend of the United States wine market” said Steve Howard, National Sales Director for Zonin USA. “It required a lot of hard work, a great partnership and a bit of luck, but in the end we have been able to change the wine world.“

Moscato is a uniquely sweet and refreshing white wine characterized by a refined fruitiness and delicate scents of peaches, which comes from the highly esteemed Piedmont region. Its flavor profile makes it the perfect accompaniment to desserts and fruit salads, but it has a great potential to be paired with spicy food and savory dishes as well.

Casa Vinicola Zonin USA is wholly owned by Casa Vinicola Zonin S.p.A. in Italy; a company of seven generations of wine makers with nine vineyards located in the seven most prestigious wine growing areas in Italy. The flagship winery, Castello D’Albola located in Tuscany’s Chianti Classico District, Rocca di Montemassi located in Maremma, Tuscany, Principi di Butera located in Sicily, Ca’Bolani located in Friuli, Castello del Poggio located in Piemonte/Asti, Tenuta IL Bosco located in Lombardia, Podere IL Giangio located in Veneto, Abbazia Monte Oliveto located in Toscana and Masseria Altemura located in Puglia.  Each winery is dedicated to its own traditional wines and styles.  www.zoninusa.com

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